Joella
type design

Typography is more than a graphic element; it has a function to convey information.
Future typography should be beautiful, elegant, and practical.

[ story ]

Joella is
a versatile sans serif, suitable for use from Billboard size to
small text for packaging. Its ideal size is for editorial purposes.

ampersands

" Type design is about function. Drawing pretty shapes isn't enough. "

—James Todd, JTD


[ inspiration ]

inspiration

This is a modern furniture–inspired typeface.


[ ratio ]

Design based on 1:1.5 ratio which is the musical "Major Fifth"

ratio

[ features ]

features

[ design decisions ]

It is designed with 3 criteria to increase readability.

one

one

wide-open counters

two

two

large x-height

three

three

unambiguous letterforms


[ type family ]

In the Joella family, there are two versions:

joella-sans

Joella Sans

Joella Sans is a well-proportioned typeface, and it gives a neutral and structural look.

joella-human

Joella Human

Joella Human is a sister of Joella Sans, and they share a similar structure, but the Human version ends with a delicate turnout.


[ example ]

joella-sans-poster
joella-human-poster
joella-example

[ type specimen ]


uppercase

uppercase

lowercase

lowercase

numerals

numerals

[ thank you ]