[ story ]
Joella is
a versatile sans serif, suitable for use from Billboard size to
small text for packaging. Its ideal size is for editorial purposes.
" Type design is about function. Drawing pretty shapes isn't enough. "
—James Todd, JTD
[ inspiration ]
This is a modern furniture–inspired typeface.
[ ratio ]
Design based on 1:1.5 ratio which is the musical "Major Fifth"
[ features ]
[ design decisions ]
It is designed with 3 criteria to increase readability.
one
wide-open counters
two
large x-height
three
unambiguous letterforms
[ type family ]
In the Joella family, there are two versions:
Joella Sans
Joella Sans is a well-proportioned typeface, and it gives a neutral and structural look.
Joella Human
Joella Human is a sister of Joella Sans, and they share a similar structure, but th e Human version ends with a delicate turnout.
[ example ]
[ type specimen ]
uppercase
lowercase
numerals
